When a logo is embroidered it needs to be in DST format (basically your logo in stitches). Most charge $50-170 to make DST file for you but we charge $20 and then we can embroider your logo on Caps, Bucket hats, Beanies, Jackets, Bags, Towels etc in future. It’s basically your logo in stitches so the embroidery machines can read it like this.
NOTE: most don’t have it as it’s not something a regular graphic artist can do, it's a specialised field. See some great examples of DST's pictured
